AI Image Generation for Non-Designers

If your graphics look "made in a hurry," the problem usually isn't taste — it's that nobody taught you how to describe an image to an AI. This guide does, and it's tool-agnostic and current.

What's inside

• The anatomy of a strong image prompt — subject, style, lighting, composition, lens, mood
• Applied to the jobs small teams need: blog headers, product shots, social graphics, ad creative, logos, icons, thumbnails, on-brand illustration
• Side-by-side prompt teardowns showing why one version flops and the next sings
• Keeping a consistent look across a set; fixing hands, faces and text artefacts; upscaling; aspect-ratio cheat sheets
• A 50+ style-keyword bank, a reusable brand-look recipe, plain-English commercial-use and licensing notes, and a 7-day practice plan

Who it's for

Marketers, founders, Etsy sellers, and content creators who need good images today — with Midjourney, DALL·E, and the best free tools.

PDF · 41 pages · 2026 edition · The Working Library