Online Course Launch Guide

Create and sell an online course people buy and complete. From idea to first cohort, with pre-selling before you record a single lesson.

What's inside

• Validate a topic with real demand and pre-sell first
• Design a curriculum around student outcomes, not information dumps
• Lean production — good-enough setups and attention-holding lesson structures
• Choose a platform (with fee notes), price and tier (cohort vs self-paced), and run a launch sequence
• A validation/pre-sell playbook, a curriculum template, sales-page and email frameworks, and completion-boosting tactics

Who it's for

Experts ready to package knowledge into a course that sells and finishes.

PDF · 39 pages · 2026 edition · The Working Library