Local SEO Crash Course

When someone nearby searches for what you sell, you want to be the result they tap. Climb the map pack and local rankings without hiring an agency.

What's inside

• Fully optimise your Google Business Profile — the single biggest local lever
• Fix the citation and NAP consistency issues that quietly sink rankings
• Build a steady flow of genuine reviews with ethical request systems
• On-site work: location pages, local keywords, service-area structure, and relevance content
• A GBP checklist, a review-generation system, a citation audit, and a monthly maintenance routine

Who it's for

Restaurants, trades, clinics, salons, and any business serving a local area.

PDF · 38 pages · 2026 edition · The Working Library